About us
Hello there!
I'm Paula, the heart behind Needle & Tale. As an artist, I’ve always been driven by story in my creative process. I appreciate looking at something beautiful and intricate but it means so much when it means so much. I love designing visual narratives based off classic folktales and everything whimsy.
Embroidery is such an empowering medium, taking something that for a long time was a symbol of domesticity and fragility is what I choose as a canvas to express myself and do so freely & loudly. I want to share this love for embroidery with you all and ignite your creativity into learning and creating something beautiful.